A little advice from the outside

"Data crowds out faith . . . Relying too much on proof distracts you from the real mission--which is emotional connection."

I'm currently reading a book for small group leaders (which I'll be reviewing shortly). One of the most important things I want to tell small group leaders is precisely that: data crowds out faith. People don't need more history  or diverse interpretations.

But this quote doesn't come from a small group leader's guide. It comes from Seth Godin.

Seth Godin is a marketer. As far as I know, he's not a Christian. He sells things, but he does it by knowing what people really want. And he's usually right. People don't want evidence, proof, or data. They want connection, grace, acceptance, and truth.

So the question is, who's going to give them that emotional connection? Seth Godin? or the Church?